The days of one-size-fits-all communication are over. To succeed in today's marketplace, retailers must create volumes of content that is personalized, relevant, engaging and consistent across channels.

Achieving increases in the variety and velocity of content at scale requires new approaches to content production.

Where to begin? An Amplience Diagnostic is the first step in the journey towards implementing lean, agile and scalable content production processes fit for today’s retail engagement challenge.

Join us for a deep dive into Diagnostics…


  • What do Diagnostics deliver?: Process maps, time value maps and value stream maps reveal the bottlenecks in your content production process.
  • Agile: How efficiency and productivity is increased by introducing lean, agile processes and tools.
  • Recommendations: How Diagnostics identify ways to scale content production processes to deliver the volume of content now required to engage shoppers in a mobile-first world.
The move to headless is in full swing – are you ready?

In October, we joined forces once again with our headless partners commercetools, epam and Mobify to bring together industry leaders for a day of insights and knowledge sharing in New York.

Designed especially for brands and retailers who are frustrated at how hard it is to create great experiences online, it was the opportunity to deep dive into headless content and commerce and future-proof against a rapidly changing industry.

Want to learn more about how headless is shaping commerce? Download the Headless Commerce Playbook for Business Leaders. It’s a short guide that offers everything you need to know about headless strategy: the front-end, commerce, content and implementation.

Why Analysts are Bullish on Headless - And Why You Should Be Too
Joe Cicman, Senior Analyst, Forrester
The commerce market has been turned on its head. Modern commerce vendors have rewritten the ecommerce platform architecture using an API-first philosophy and a microservices mindset. Content Management Systems, Digital Experience Platforms and SIs are joining forces to offer complete solutions. Meanwhile B2B and B2C organizations taking the lead in embracing technology are applying this new methodology to trump the competition and innovate faster. In this talk, Forrester guest speaker, Senior Analyst Joe Cicman, will talk about the headless model, how to know if you have a monolith, and why - if you're not already bullish on headless commerce - you should consider the benefits of what this model can do for your organization.
Digital Transformation
Kelly Goetsch, Chief Product Officer, commercetools + Pavel Veller, CTO Digital Engagement Practices, EPAM
Leading brands are harnessing the power of headless commerce to drive digital transformation and be consistently ahead of changing customer expectations. In this opening session Kelly Goetsch, CPO, commercetools and Pavel Veller, CTO Digital Engagement Practices, EPAM, will demystify the headless commerce jargon and set the stage for the day by discussing why the industry is embracing headless and where it stems from.
Fireside Chat: Tales From The Front Lines
Igor Faletski, CEO, Mobify, Patrick Grissinger, Senior Product Manager, Under Armour & Michael Jones, CRO, Amplience
Join Igor Faletski, CEO Mobify, to examine the tradeoffs and benefits of headless commerce on DevOps, agility, customer experience and more. The panel will examine questions such as: What are the biggest challenges for brands delivering unified commerce across channels? How might the headless approach create opportunities for the teams delivering modern digital commerce experiences?
Creating Your Headless Blueprint: A Visual Workshop
Nora Herting, CEO & Co-Founder, ImageThink
Headless is about creating a best of breed stack that will allow your commerce program unlimited potential. Join Nora Herting, renowned visual strategist and CEO of ImageThink for a hands-on, collaborative workshop to begin visualizing your own roadmap to headless. You’ll walk away from this session feeling empowered to communicate the potential of headless to your team.
Towards a Headless Digital Experience: Challenges and Opportunities
Milton Pappas, EVP & CDO, RTW Retailwinds and James Brooke, CEO, Amplience
Join James Brooke, CEO, Amplience in conversation with Milton Pappas, CDO, RetailWinds to learn about the challenges and opportunities one group is facing as the customer experience landscape is changing.
Joe Cicman – Senior Analyst, Forrester

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.
Milton Pappas - CDO, RetailWinds
Kelly Goetsch - Chief Product Officer, commercetools

Kelly Goetsch is the Chief Product Officer at commercetools, where he leads a team of experts in developing and innovating microservices. Kelly came to commercetools from Oracle, where he led 31 large-scale ATG implementations and all product management responsibilities for their microservices initiatives. Kelly is an expert in commerce, microservices, and distributed computing, having spoken and published extensively on these topics. He is the author of three books - APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014).
Pavel Veller - CTO, Digital Engagement Practice, EPAM

Pavel is a polyglot technologist with 20 years of diverse experience building and releasing complex software systems and products for the web using Java, C#, Ruby, JavaScript and everything in between. At EPAM Systems Pavel is driving digital technology innovations and R&D aimed at helping EPAM’s customers with their digital transformation efforts.
James Brooke - Founder & CEO, Amplience

James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners.
Nora Herting - CEO & Co-founder, ImageThink

Nora is a principal and co-founder of ImageThink. An award-winning graphic recording artist whose work hangs in the office of Google’s CEO, Nora is passionate about expanding people’s definition of creativity–and their potential to be creative every day. It’s also what makes Nora respected for exceeding the expectations of some of the world’s biggest brands as a visual strategist, in-demand speaker and successful entrepreneur.
Igor Faletski - CEO & Co-founder, Mobify

As CEO and co-founder, Igor has successfully scaled Mobify from three people working in a downtown Vancouver apartment to the global leader in mobile commerce and engagement solutions for retailers. With a strong background in computer science and software engineering, Igor is a passionate spokesperson for the future of mobile and its positive impact on society. He is frequently quoted in media outlets such as Forbes, Harvard Business Review, Mashable and VentureBeat. In his spare time, Igor trains as an open water swimmer aspiring to one day cross English Bay from West Vancouver to Kitsilano.
Patrick Grissinger - Senior Product Manager, Under Armour

Patrick is a digital product leader for Under Armour’s global ecommerce program. He is driven to understand how (and why) people use technology to shop, buy, and otherwise exist in an increasingly online and connected world. His specific skills include digital product management, responsive, progressive web and app experience design leadership, design thinking approaches to understanding and solving real customer problems, market analysis, and product development methodologies (Scrum, Lean, Kanban, waterfall).
Rory Dennis
Rory Dennis - Co-Founder & GM, North America

Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
Rory Dennis
Michael Jones - CRO, Amplience

With more than 20 years of industry experience, Jones has previously served in executive roles at ChannelAdvisor (NYSE: ECOM), eBay (NASDAQ: EBAY), RetailMeNot (acquired by Harland Clarke) and most recently Anatwine (acquired by Berlin based Zalando (Xetra: ZAL)). Jones is also currently on the Advisory Board of Reveal Mobile, a leader in location-based marketing. Jones has a track record of leading and successfully helping scale technology companies over the last two decades.
Tuesday 1st October 2019
Manhattan Penthouse - 80 Fifth Avenue
E 14th St, New York NY 10011

9am - 5pm

Spaces are limited. Reserve your place today!

Explore Retail Engagement
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
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