The days of one-size-fits-all communication are over. To succeed in today's marketplace, retailers must create volumes of content that is personalized, relevant, engaging and consistent across channels.

Achieving increases in the variety and velocity of content at scale requires new approaches to content production.

Where to begin? An Amplience Diagnostic is the first step in the journey towards implementing lean, agile and scalable content production processes fit for today’s retail engagement challenge.

Join us for a deep dive into Diagnostics…


  • What do Diagnostics deliver?: Process maps, time value maps and value stream maps reveal the bottlenecks in your content production process.
  • Agile: How efficiency and productivity is increased by introducing lean, agile processes and tools.
  • Recommendations: How Diagnostics identify ways to scale content production processes to deliver the volume of content now required to engage shoppers in a mobile-first world.
Following the successful London Calling: Headless Summit, senior experts from leading brands will come together in New York City on Tuesday, October 1st to share knowledge, latest trends, and market insights around headless commerce. This event will explore the topic inside out, including where it stems from and where it’s going, ultimately giving you the tools and knowledge needed to future-proof your strategy with a headless approach.

You can expect a day featuring educational and inspirational content including business strategies, use cases, technical content and more, rounding-off with a networking reception all taking place at a stunning, central NYC venue – the Manhattan Penthouse on Fifth Avenue.

Headless Summit: NYC is an exclusive conference for retailers and brands, tickets are by application only. Our business model enables retailers and brands to join for free.

Tuesday 1st October 2019
9:00am - 5:00pm

Hear from the world's leading practitioners

Setting the Stage
Kelly Goetsch, Chief Product Officer, commercetools + Pavel Veller, CTO Digital Engagement Practices, EPAM
Leading brands are harnessing the power of headless commerce to drive digital transformation and be consistently ahead of changing customer expectations. In this opening session Kelly Goetsch, CPO, commercetools and Pavel Veller, CTO Digital Engagement Practices, EPAM, will demystify the headless commerce jargon and set the stage for the day by discussing why the industry is embracing headless and where it stems from.
Carving a Path for Customer Experience Innovation
How API-driven innovation helps to stay ahead of the curve and provide brand customers with exceptional experiences. During this session you’ll learn how one brand is taking a headless approach to create seamless and out of the box experiences that drives revenue and brand loyalty.
Brand Panel: Going Behind the scenes with eCommerce Leaders
Go behind the scenes with some of North America’s top brands and learn about their unique ecommerce strategies. The panel will examine headless vs. traditional commerce systems (commerce-led or experience-led) and tackle questions such as: What trends and factors are driving their strategies and roadmap? What are the biggest challenges for delivering unified commerce across channels?
Creating Your Headless Blueprint: A Visual Workshop
Nora Herting, CEO & Co-Founder, ImageThink
Headless is about creating a best of breed stack that will allow your commerce program unlimited potential. Join Nora Herting, renowned visual strategist and CEO of ImageThink for a hands-on, collaborative workshop to begin visualizing your own roadmap to headless. You’ll walk away from this session feeling empowered to communicate the potential of headless to your team.
At the Helm of a Modern Commerce Architecture
Rapidly launching on new channels and iterating digital products is going to be very exciting in a post-monolith world. Learn how one global beauty brand is modernizing its architecture and using Front-end as a Service to unlock agility and access the full potential of a decoupled backend system.
Kelly Goetsch - Chief Product Officer, commercetools

Kelly Goetsch is the Chief Product Officer at commercetools, where he leads a team of experts in developing and innovating microservices. Kelly came to commercetools from Oracle, where he led 31 large-scale ATG implementations and all product management responsibilities for their microservices initiatives. Kelly is an expert in commerce, microservices, and distributed computing, having spoken and published extensively on these topics. He is the author of three books - APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014).
Pavel Veller - CTO, Digital Engagement Practice, EPAM

Pavel is a polyglot technologist with 20 years of diverse experience building and releasing complex software systems and products for the web using Java, C#, Ruby, JavaScript and everything in between. At EPAM Systems Pavel is driving digital technology innovations and R&D aimed at helping EPAM’s customers with their digital transformation efforts.
Nora Herting - CEO & Co-founder, ImageThink

Nora is a principal and co-founder of ImageThink. An award-winning graphic recording artist whose work hangs in the office of Google’s CEO, Nora is passionate about expanding people’s definition of creativity–and their potential to be creative every day. It’s also what makes Nora respected for exceeding the expectations of some of the world’s biggest brands as a visual strategist, in-demand speaker and successful entrepreneur.
Igor Faletski - CEO & Co-founder, Mobify

As CEO and co-founder, Igor has successfully scaled Mobify from three people working in a downtown Vancouver apartment to the global leader in mobile commerce and engagement solutions for retailers. With a strong background in computer science and software engineering, Igor is a passionate spokesperson for the future of mobile and its positive impact on society. He is frequently quoted in media outlets such as Forbes, Harvard Business Review, Mashable and VentureBeat. In his spare time, Igor trains as an open water swimmer aspiring to one day cross English Bay from West Vancouver to Kitsilano.
Patrick Grissinger - Senior Product Manager, Under Armour

Patrick is a digital product leader for Under Armour’s global ecommerce program. He is driven to understand how (and why) people use technology to shop, buy, and otherwise exist in an increasingly online and connected world. His specific skills include digital product management, responsive, progressive web and app experience design leadership, design thinking approaches to understanding and solving real customer problems, market analysis, and product development methodologies (Scrum, Lean, Kanban, waterfall).
Rory Dennis
Rory Dennis - Co-Founder & GM, North America

Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
Tuesday 1st October 2019
Manhattan Penthouse - 80 Fifth Avenue
E 14th St, New York NY 10011

9am - 5pm


Agenda and timetable are subject to change (Technology vendors are waitlisted)
*By clicking 'Save Your Spot!', you are agreeing to contact details being shared with event hosts - commercetools, Mobify, Amplience & EPAM

Spaces are limited. Reserve your place today!

Explore Retail Engagement
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
To succeed in today’s hyper competitive environment, retailers are expected to constantly deliver fresh, personalized and exciting content, that supports the buying process, across all channels.
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